When most people hear the word “ThighMaster,” they think of Suzanne Somers. We think of Peter Bieler. Now, while Peter wasn’t the one to don leotards and promote it on television, he is the guy responsible for making it the household name we know today.
What’s surprising to a lot of people is that Mr. Bieler wasn’t even the inventor of the ThighMaster. Instead, he found the product when it was being used as a skiier’s rehabilitation tool. While it may have been great for that purpose, it wasn’t exactly selling by the thousands.
Enter Peter Bieler. He grabbed Suzanne Somers, re-christened it the ThighMaster, and the rest is history. Actually, we’re sure there were a ton of steps in between discovery and success, but we haven’t read his new book on the subject. If you want to, it’s called This Business Has Legs.
Still ... when you think of the ThighMaster, you think Suzanne Somers ! ... Although "This Business Has Legs" is a great book and a good read.